Shane O'Neill

CREATIVE DIRECTOR / SHOOT DIRECTOR / ART DIRECTOR

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  • LocationLondon, United Kingdom

Projects

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About me

 

I’m an award-winning creative leader with 12 years experience leading high profile 360º campaigns around the globe. I live for simple, smart, brilliant ideas that make your head nod and your heart happy. I have a passion for directing and a nack for getting the best out of creative people. I’ve launched channels, broken records and made lots of cool campaigns that I’m quite proud of!

Skills

 

  • Advertising
  • Film
  • Marketing PR
  • TV
  • Art Direction
  • Commercials
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns
  • Final Cut Pro
  • Photoshop
  • Avid Advanced
  • Music Film

Work history

Currently

Executive Creative Producer

A+E Networks UK

Mar 2016
  • Assisting the Creative Directors by developing and lead top priority 360º marketing campaigns across on-air, outdoor, print, digital & radio; notably the current ATL campaign for ‘Britain’s Next Top Model’ with Abbey Clancy, the re-launch of ‘Fifth Gear’ across Europe and ‘Dance Mums with Jennifer Ellison’ (The most talked about show ever on A+E Networks). Responsible for bringing new ideas and demonstrating emerging technologies and advertising trends to ensure that external thinking constantly challenges, motivates and influences the creative team to continually improve the department’s output.

2015

Lead Creative

A+E Networks UK

Jan 2013 - May 2015
  • Led the creative team tasked with launching Lifetime channel in Africa and Poland. Developed TV, print, digital & ATL concepts for launch and created a promo house style. Managed A+E Networks most successful creative team, leading assignments, brainstorms and presentations. Oversaw the development of each team member’s work from idea to approval. Conducted annual appraisals and set personal & team objectives. Conceived, wrote and directed priority campaigns involving promo, print, digital & radio aspects.

2013

Senior Creative

A+E Networks UK

Jan 2011 - May 2013
  • Conceived, wrote and directed priority campaigns, notably Gangs of Britain with Gary & Martin Kemp; CI channel’s most successful multimedia campaign (Also gold Promax winner for Print, Promo & Directing) and Britain’s Darkest Taboos, the highest rating show in CI’s history. Led a successful multifaceted campaign to increase CI brand recognition culminating in the channel winning ‘Best Specialist Channel’ at The Broadcast Digital Awards. Deputised for the Head of Creative regularly to review and approve team members’ work.

Education

2004

MA Audio Production

University of Westminster

Aug 2003 - Jul 2004
  • School of Media, Arts & Design.

2003

Film Video Production

National Film College of Ireland

Aug 1999 - Apr 2003
  • Bachelor of Design

Awards

2015

PROMAX AWARDS

Promax

  • 2015 Promax Global

2013

BROADCAST DIGITAL AWARD

Broadcast Digital Awards

  • 2013 Broadcast Digital Awards

2013

KINSALE SHARK AWARD

Kinsale Shark

  • 2013 Kinsale Shark Awards