The Kemp brothers had not been seen together on screen since ‘The Krays’ so I was really excited about working with them on this campaign.
The brief called for ‘a unique, compelling & cool‘ way to attract a younger, male viewer to the show and I knew that to attract that type of audience I had to create an attention grabbing campaign that blikes would want to share with thier mates.
The show was a massive success and the first episode has now become the highest rating ever on CI