Guinness Rugby World Cup

  • Shane O'Neill

Guinness’ came calling for help launching their new Rugby World Cup campaign. Their commercial & documentary told the story of a group of maverick female rugby players from Japan who cut against the grain to follow their dreams. Working closely with Guinness I wrote this brand partnership idea featuring ITV’s top female pundits to lead into the launch of their commercial. The film helped to bring the campaign to life for the ITV viewers and forge a new perspective for the brand.

Project Tags


  • I

    ITV Creative

    • G