The brief was to create a stand-out visual treatment for Christmas that did not detract from the sales emphasis across the user journey. The result was a vibrant look and feel that was implemented efficiently across the entire bt.com site.
I created a variety of styles for the client to consider. The colour palettes, photography and typography enabled the brand to express itself flexibly while enhancing the sales journey.
We delivered the Photoshop designs to the client with full documentation to support the user experience and coding teams – all on time and within budget.