Irina Melsom

Irina Melsom

Digital CreativeLondon, United Kingdom
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Pip Jamieson
Sulaiman R. Khan [he/him/his/Disabled]
Chaka Sobhani
Irina Melsom

Irina Melsom

Digital CreativeLondon, United Kingdom
About me
Inspired by beauty, sustainability, craft, and innovative technology, I am driven by a desire to produce fresh, cliché-free work that is intuitive, impactful and memorable. I believe that this is achieved by listening to clients and customers, and by working together to strategise and develop a product that unites strong creative vision with effortless, effective and fluent user experience. In my view, time spent researching, brainstorming, connecting, investigating needs, visions, wants and dreams is time never wasted.
Projects
  • BT TV
    BT TVThe brief was to redesign the BT TV sales journey by refreshing its designs and copy. We adopted a test-based approach, with extensive workshops and user-testing to determine and validate our developmental direction.
  • BT Christmas
    BT ChristmasThe brief was to create a stand-out visual treatment for Christmas that did not detract from the sales emphasis across the user journey. The result was a vibrant look and feel that was implemented efficiently across the entire bt.com site.
Work history
    H
    H
    Senior DesignerHSBC
    London, United KingdomFreelance
    As a digital designer based in London for more than 10 years, I have been lucky to work with some of the city's best creative agencies - both global and independent - on projects for world-leading brands such as HSBC, Loyds, John Lewis, BT, Tesco, Ford and Landrover. I have freelanced across several agencies and offices in London. I have helped out with layout design, UI design, Responsive design, Mobile design, concept development, pitches and production. Lately my role has been to help out on visual identity, branding and client presentations for the digital brand team at HSBC.
Skills
  • Digital Design
  • Prototyping
  • Invision
  • Sketch
  • Product Design
  • UI Design