BT Sport Serve Up The Biggest Names In Sport
Televised football is a big earner for pubs. Showing weekend midday and evening games as well as weekday fixtures pulls in more drinking customers than a pub quiz. We used the BT ambassadors, Gareth Bale, Harry Kane and Jose Mourinho to create an integrated campaign that showed publicans the winning combo of alcohol and football.
Press Ad Campaign featuring the three BT Sport Ambassadors. Plus an additional ad featuring Neymar.
Direct Mail to high value prospects - a box set of bottles.
Individual bottles were sent to pubs as Direct Mail.
We pushed the big games on social.
Campaign webite.
Homepage Takeover.
Email.
Project Tags
Companies
Ogilvy
- Advertising