BT TV AMC - Fear The Walking Dead Launch

I simulated the outbreak and development of a zombie attack to drive awareness of the all new Fear The Walking Dead TV series for BT TV and AMC. The month-long campaign featured ‘Infection’, ‘Contamination’ and ‘Epidemic’ phases comprised of blogger partnerships, content creation, stunts, guerrilla activity, premiere screenings and widespread media relations. The campaign increased awareness of AMC from 8% to 24%.