BUD LIGHT - EUROS 2020
Briefed on a Monday and going live on Saturday, Bud Light wanted to be the first brand to cash in on the excitement of the Euro fixtures draft. With 15 different options of who England would potentially be playing, we got ready for any outcome, and that was because we managed to put a freelance team together in record time and working around the clock as Kindred didn’t have the internal resources for a project like this.
Briefed on a Monday and going live on Saturday, Bud Light wanted to be the first brand to cash in on the excitement of the Euro fixtures draft. With 15 different options of who England would potentially be playing, we got ready for any outcome, and that was because we managed to put a freelance team together in record time and working around the clock as Kindred didn’t have the internal resources for a project like this.
But when Covid struck and the Euros got postponed, we decided to entertain football fans with a pub quiz promoted through a suite of zoom directed assets starring John Barnes, Ray Parlour, Jordan Pickford and Harry Maguire.
Directed, shot and post-produced in two days by the amazing Darren James Mulryan.
