Bud States

In Summer 2016, in the midst of heated Presidential debates, Copa America, and the Rio Olympics, Budweiser’s America can stole the conversation. For Summer 2017, we wanted to continue telling Budweiser’s story – to remind Americans that the Bud they hold in their hands is brewed right here in the States. There are 12 Budweiser breweries across the country, proudly brewing Bud’s distinct golden suds. To celebrate Budweiser’s home-grown pride, Bud replaced the name of their beer with the 11 States that brew Bud: California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas, and Virginia. We brought to life each State’s individuality. Budweiser’s State-specific packaging instilled a sense of hometown pride in the States where activated. It continued to sew the seeds of an American-born story and further solidified Budweiser’s place as a national icon.