Building a Virgin brand in the public health sector
Virgin Care operated health and social care services in partnership with the NHS, and have spent more than a decade helping millions of people get well, live well and be healthy and happy every day. Following years of rapid growth and expansion, Virgin Care needed a purpose and values driven brand that reflected its ambitions and distinguish them from the rest.
NO BRAND STRATEGY? NO BRAND GUIDELINES? NO BUDGET? NO PROBLEM!
While people may be going to a hospital for the most serious reasons, it shouldn't mean you can’t use creative intelligently to stand out and brighten up what might be a difficult time.
Using an all-illustration approach, I created a simple and easily adaptable brand identity, filled with character, charm and optimism, even when communicating the real and often complex problems that define our lives. And when communicating positive messages, you could do it with a cheeky twist that would no doubt bring a smile to your face.
