Kasey Ly

Senior Brand and Design Manager

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  • LocationLondon, United Kingdom

Projects

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About me

 

Designer, problem-solver, amateur photographer (everyone that's got Instagram is, right?). Chinese from Sweden living in London. I think in Chinese, count in Swedish and when flammable, it comes out in English. Obsessed with all digital experiences from logging into my bank account to Tactile Digital Experiences (kicking and pushing 3D laser-light-fields was totally the highlight of the Digital Revolution exhibition at the Barbican). Not a fan of Twitter though, what is worth saying that is only 140 characters? I enjoy working across a variety of disciplines, ranging from typographic and print based design to communications and branding. Shaping brands and watching it grow excites me, and if I'm lucky enough to be part of it right from the beginning and develop brand guidelines and processes and make others want to colour inside the lines, then that's even more fun. I'm a true believer in the power of the grid and the strength of a good kerning, above all, that everything can, or should be pixel-perfect (even if it means bumping that object 2px to the left just to get it right). It's all in the details, love. I currently manage the brand and creative over at Virgin Care, where I spend my days working on that black belt in branding, setting a foundation and art direction of all visual communication. It's all about making sure that everything evokes just the right feel, creating a connection to what you are seeing and experiencing.

Skills

 

  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Communications
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint

Work history

Currently

Senior Brand & Design Manager

Virgin Care Limited

Mar 2013
  • Overseeing the creative direction of the Virgin Care brand whilst developing and implementing new and exciting collateral and campaigns.

2013

Graphic & Web Designer

Freelance

Mar 2009 - Feb 2013
  • Overseeing the creative direction of the Virgin Care brand whilst developing and implementing new and exciting collateral and campaigns.

2012

Graphic Designer

The Chinese Channel Ltd

Apr 2012 - Nov 2012
  • • Concept and design of off air campaigns running in the UK and Europe, promoting various TV shows and programs offered by the channel • Editorial design of monthly magazine Octopus

2009

Graphic Design Consultant

Helsingborgs Stad

Jul 2009 - Jan 2009
  • • Involved in the development of teaching, learning and assessment strategies for final year students graduating in Graphic Design and Visual Communications. • Worked with students in both areas of the subject including studio practice, live projects, contextual studies, professional practice and personal development planning • Responsible for the development, design, delivery and leadership of modules at various levels within graphic design

Education

2008

Graphic Design

Camberwell College of Arts

Aug 2005 - Apr 2008
  • BA(Hons) Graphic Design

2003

Graphic Design

Folkhögskola

Jul 2002 - Apr 2003
  • Foundation degree graphic design

2000

Graphic Design, Motion Design, Photography, Advertising

Rönnowska Skolan

Jul 1997 - Apr 2000
  • Medie Programme; Information and Advertising