I work with start-ups, scale-ups and established organisations to create, evolve and express their brand — I'm passionate about the need to create consistent and authentic brand experiences so that businesses can be seen, heard, felt and understood across touchpoints, markets and regions.
I love distilling brands down to their clearest, freshest form. I mix brand strategy and design thinking to deliver impactful solutions to complex brand challenges all while helping brands set visual, verbal and experiential standards that drive entire, connected experiences that are differentiated, human, persuasive and bold — making it easy to see you, remember you, and choose you.
When I’m not working with fantastic people driving and reinventing brands, I'm on a mission to explore every corner of the planet.
Projects
- Helping STEM specialists seize their momentThe future of work is changing. And so is SThree, with a new look, bold promise and a fresh sense of purpose. SThree is the global STEM-specialist talent partner. They connect sought-after specialists with dynamic organisations across the globe, unboxing careers and supercharging potential. While many recruitment firms focus all their attention on clients and where the next job is coming from, SThree put candidates at the heart of everything they do. We’ve brought this to life through an impa
- Creating Virgin Group's first health and wellbeing clinicVirgin Care Private, Virgin Group’s first pay-as-you-go health and wellbeing clinic is all about you, your personal goals and what makes you feel healthy and happy. We put people and their wellbeing at the heart of the experience and considered how every touchpoint, especially the space which was designed around the brand’s objective to create a calm, homely and non-clinical environment, could help people get well, live well and take life on — truly delivering a meaningful and differentiated e
- Building a Virgin brand in the public health sectorVirgin Care operated health and social care services in partnership with the NHS, and have spent more than a decade helping millions of people get well, live well and be healthy and happy every day. Following years of rapid growth and expansion, Virgin Care needed a purpose and values driven brand that reflected its ambitions and distinguish them from the rest.
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Work history
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Interim Head of DesignSThree Plc.
- London, United KingdomFreelance
Rebranded SThree, the global STEM-specialist talent partner. New look, bold promise and a fresh sense of purpose – full delivery of strategy, visual identity and TOV.
Building the in-house design capabilities and processes, enabling ongoing self-sufficiency.
Embedding a design culture of creative thinking and purpose-led execution – empowering creatives to think branding before design.
VP Brand DesignCheckout.com
- London, United KingdomFull Time
Reimagined one of Europe’s biggest fintechs, and delivered the company's new brand platform, visual identity and tone of voice — differentiated, instantly recognisable and strategically sound.
Embedded a brand-led approach to design, ensuring the brand was seen, heard, felt and understood across different touchpoints and channels — put in place practical design principles and a scalable expression system that helped direct implementation and align creative efforts across the board, but also allowing for greater stylistic variety and consistency throughout the customer journey.
Grew the Brand Design team and pool of creative partners spread across brand, design, copy and motion, and instilled a design culture of outisde-the-box thinking and creativity where ideas are pushed, not pixels.
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Skills
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Brand Design
- Brand Identity
- Design
- Communications
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Brand Communication Planning
- Brand Awareness
- Brand Creative Strategy
- Brand Books
- Brand Building
Education
BA (Hons) Graphic DesignCamberwell College of Arts (UAL)
- London, United Kingdom
BA(Hons) Graphic Design
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Graphic DesignRunö Folkhögskola
- Stockholm, Sweden
Foundation degree graphic design
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