THE OBJECTIVE
The ask was simple, to raise awareness of the upcoming season and entice a Gen-Z audience to consider watching the show on Netflix. The series aired in November 2022, following the unexpected passing of Queen Elizabeth II in on the 8th September, the longest reigning British Monarch.
THE APPROACH
The Crown has arrived in the ‘90s! We asked creators to make an ode to 90's royal fashion whilst chanelling their various inner-royal personas and alter-egos - showing us their unique interpretations of:
- Country casuals
- Evening gala
- Off duty royal
Using slick transitions and innovative fashion and art formats, the content needed to provide viewers with feelings escapism to this iconic era, creating nostalgia whilst enticing them to watch the new season.
THE RESULTS
- 10 Assets
- 19M CAMPAIGN VIEWS
- 1.1M IMPRESSIONS IN EARNED MEDIA
- 9 CREATORS ATTENDING THE THEATRE ROYAL LONDON PREMIERE
Client Testimonial:
“Whalar are an awesome partner - we collaborated on a number of titles for Netflix UK that spanned multiple genres. Each project was smoothly managed, with tight deadlines being met, and not to mention excellence in creativity! Looking forward to doing more together - thank you!”
- Netflix UK
Companies
Netflix UK & Ireland
- Television