Building brand awareness for Bulgarias latest e-wallet
Drive awareness and convert existing Econt (Bulgarian Royal Mail) 'card payment on delivery' customers to ecoints - a digital wallet for modern-day Bulgarians. The strategic approach, 'do less to get more' directed the thinking. This route was developed across two days.
In a world full of life hacks and supposed ‘time savers’, we're positioning ecoints as the time giver that never lets you down. Whether you're a courier or customer, ecoints makes paying for parcels a smart shortcut.