About me

Copywriter, baker, but not a candlestick maker. ✍️👩🏻‍🍳 ❌🕯️ Hey, I’m Helen. Before turning my head to smithing words, I was painting faces, making insta-worthy coffees, fixing bowling alleys and creating delicious content for local businesses. Since graduating with a first class Creative Advertising degree from Leeds Arts University, I’ve taken part in an intensive 3-month creative competition, School of Thought UK, explored the social world of digital advertising for Northern Irish brands, moved country and successfully kept my record of burn-free bakes going strong. These days, I’m putting my tools to use by thinking and writing for household names and brands as a creative copywriter for Uniform Group. Disrupting the endless scroll, brightening the commute, teasing tech of tomorrow, serving fashion favs and persuading people to do things a little differently with distinctive ideas. It's my job to move audiences in as few gutsy words as possible. So, if you're looking for an experienced conceptual creative that can move audiences with snappy lines and well-baked concepts, let’s catch up.

QuestionsProjectsExperienceTeam

Projects

• 2

  Primark Cares X Manchester Flower ShowCreate assets promoting Primark Cares' clothing repair pop-up workshop celebrating the Manchester Flower Show.
• Building brand awareness for Bulgarias latest e-walletDrive awareness and convert existing Econt (Bulgarian Royal Mail) 'card payment on delivery' customers to ecoints - a digital wallet for modern-day Bulgarians. The strategic approach, 'do less to get more' directed the thinking. This route was developed across two days.
• The story of Coopers CrossConvey the dynamic offering of Coopers Cross as a mixed-use campus site with the latest innovations in sustainability and human-centric spaces. Copy assets for an ambitious website and a launch event were delivered within a month.

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Work history

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Creative CopywriterContinuous From Uniform
May 2022Liverpool, United KingdomFull Time
Putting my thinking and writing for household names to use as a Creative Copywriter for Uniform Group. Disrupting the endless scroll, brightening the commute, teasing tech of tomorrow, serving fashion favs and persuading people to do things a little differently with distinctive ideas.
Copywritermxb
Aug 2020 - May 2022Belfast, United Kingdom
Conceptualise and craft campaign ideas aligned to strategic and brand goals to drive ideas from concept to completion • Building a consistent tone of voice throughout social media, seasonal campaigns, radio and long-form copy • Attention to detail throughout deliverables • Driving impactful growth across social media platforms for clients; whilst retaining high audience engagement and driving product awareness • Social Ambassador, leading events agency-wide

Skills

• Copywriting
• Creative Ideas
• Proofreading
• Creative Advertising
• Campaign Creation
• Brand Building
• Brand Activation

Education

BALeeds Arts University
Aug 2017 - Apr 2020Leeds, United Kingdom
Creative Advertising (BA)  First Class Hons 2017 – 2020

Awards

Final Year Award Show Campaign AdvertisingLeeds Arts University
Winning the campaign brief for the university end-of-year show in 2019, running across North England to intrigue and inspire prospective students, alumni and agencies.