Building community at InTheSnow Magazine
InTheSnow Magazine is the UK's largest, and most widely distributed, skiing and snowboarding magazine. The publication was in need of some direction and strategy with its social media channels in order to grow the audience, establish a digital presence, increase engagement and drive traffic to the website. Alongside implementing a robust strategy for organic, paid and earned content, a style guide, and giving the brand a sense of identity, I was using the power of community management within the UK to keep spirits high when we were faced with another lockdown and no chance of skiing and snowboarding. All content created by Tilly Tasker
24 Hours in Tignes :
We asked our audience of snow-lovers that if they only had 24 hours in the French resort of Tignes - where would they go? What would they do? What areas would they tackle and what cafes and bars would they hit up.
This was user-generated content at its heart, and we were able to turn their answers and responses into content that was distributed on Facebook, Twitter, LinkedIn and Instagram.
Early 2021 was a miserable time for land-locked Brits who weren't able reach the skiing slopes due to COVID restrictions. But it didn't stop people from taking to their local hills when it snowed across the UK!
Another user-generated piece of content at heart, we took to Facebook groups and communities to ask people to send in their clips, and made a compilation that was distributed across Facebook, Twitter and Instagram.
Everyone loves a giveaway! This was some basic graphic design work to ensure that our clients at OneSkee were put at the centre of the giveaway and the collaboration benefitted both parties.
