About me
Social and digital whiz, content creator, wordsmith, adventuress, algorithm buster, eco warrior, joke maker… Hello, I’m Tilly! I have been working in digital media for 7 years now, with a driving passion for using digital platforms and new media to tell stories and build communities. I am a storyteller at heart and love connecting with people and audiences on an emotional level; spinning stories into content that not only pops off the page, but also resonates with people from all walks of life.
I am a strong advocate for disability rights, wielding my pen to share my ups and downs as a hard of hearing woman navigating modern life. Always seeking a new adventure, please don’t hesitate to get in touch!
Projects
- Giving Snow Camp Charity a new brand identityWith 20 years of experience operating, Snow Camp charity has been through numerous different brand identities and the latest one came into action in 2021-2022. Run by Switch180 charity, Snow Camp deliver an accredited journey of courses to young people at indoor snow domes across the UK. We do this in partnership with youth projects and youth service providers. We have opted for a cleaner and more contemporary look and brand feeling, and an overhaul of our digital output. All graphic des
- Launching Stop.Breathe.Think - A game-changing mental health service for young peopleStop.Breathe.Think is a non-profit service run by the youth charity Switch180, that offers free 1-2-1 counselling for young people who need it the most. We were creating a whole new brand identity from scratch as well as a tone of voice, and launching the new service on social media for the first time. My role: I build the entire brand identity and tone of voice from scratch. I used Instagram, Facebook, Twitter and Tiktok to launch the new service, and leant into paid media to reach new audie
- Building community at InTheSnow MagazineInTheSnow Magazine is the UK's largest, and most widely distributed, skiing and snowboarding magazine. The publication was in need of some direction and strategy with its social media channels in order to grow the audience, establish a digital presence, increase engagement and drive traffic to the website. Alongside implementing a robust strategy for organic, paid and earned content, a style guide, and giving the brand a sense of identity, I was using the power of community management within t
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Projects credited in
- Comic Relief: Campaign Against Living MiserablyFollowing a prolonged period of difficulty, in 2017 over Christmas, Paul walked down to the beach. He made the choice to kill himself by getting drunk and walking into the sea. His plan was to just feel numb and drift away. Whilst waist deep in the sea he began listening to a podcast featuring Professor Green discussing the suicide of his own father and the effect it had on his life. Paul realised he didn’t want to leave his young son in the same way and rang the number for Calm (the Campaign Ag
- Comic Relief – Wise WordsIn an atmosphere of division, Comic Relief wanted to do something different. So instead of whacking red noses on celebs, we made a touchy-feely film about a Grandfather passing on wise words to his grandchild. The gravelly tones of Peter Mullan strip life back to the things we all share to remind us we have more in common than we're told. Massive thanks to Aidan McClure, Jack&Stacey and everyone at Wonderhood for letting us get our grubby paws on it. And big thanks to 32 for making this look l
Work history
Digital Marketing ManagerStop.Breathe.Think
London, United KingdomPart Time
Digital Marketing ManagerSnow-Camp Charity
London, United KingdomPart Time
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Skills
- Social Media Management
- Content Creation
- Copywriting
- Content Strategy
- Social Content
- Digital Video
- Writing
- Social Content Strategy
- Community Management
- Graphic Design
Education
U
U
Masters Degree in Creative Writing University of Surrey
- Guildford, United Kingdom
U
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BA in English Literature with Creative WritingUniversity of Surrey
- Guildford, United Kingdom
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Awards
Shortlisted - Best Social EventThe Drum
Shortlisted for the Best Social Media Event at The Drum social media awards in 2019.