Talk about the Comic Relief partnership with Jersey Overseas Aid and UNCDF and how we are exploring bottom-up approaches to common problems in refugee camps, and how the projects can have long-term benefits for hundreds of people.
One of the projects that the introduction of simple banking and financial services in the Gihembe Refugee Camp in Rwanda. Thanks to be able to secure a small loan, a woman, named Rachel, was able to set up a barbershop in the camp and grow a small and steady business for herself, her family, and her community.
We also had to tackle some online backlash and explain that we split our donations 50/50 between the UK and abroad.
It strategical approach from a social media perspective. We had a 'takeover' day, where our Twitter feed was taken over by the story of Rachel and how the JOA and UNCDF partnership was helping her community to grow. Instagram stories were populated by short video clips, and a full length video edit was also produced.