Launching Stop.Breathe.Think - A game-changing mental health service for young people

Stop.Breathe.Think is a non-profit service run by the youth charity Switch180, that offers free 1-2-1 counselling for young people who need it the most. We were creating a whole new brand identity from scratch as well as a tone of voice, and launching the new service on social media for the first time. My role: I build the entire brand identity and tone of voice from scratch. I used Instagram, Facebook, Twitter and Tiktok to launch the new service, and leant into paid media to reach new audience demographics. I designed and created all assets myself.