Red Nose Day 2019 - Modern Horror Stories with Comedy Central
5x Modern Horror Stories with Comedy Central produced for Red Nose Day 2019... And the theme? How NOT to fundraise!
The Challenge:
The challenge was a simple one. Get people talking about fundraising, stir a few laughs, and maybe raise a few quid. This was a digital-first project, strategy of putting these videos on YouTube and Facebook, with shorter cut down clips to Instagram and Twitter. We had actor, influencer and comedian Tom Rosenthaal to star in one video (pic above).
My role:
I was predominantly playing to my strategy and paid media strengths for this project.
Companies
Comic Relief
- Charity