Cementing its strong ties to the art world and celebrating the Frieze Art Fair, The Bulgari Hotel in London formed a collaboration with leading British Artist, Stuart Semple. The project, entitled “The Artist is in Residence”, saw Semple tackling concepts of mass and popular culture in a work that redefined the building’s Knightsbridge façade. Semple produced a remarkable 127-meter painting across the hotel’s glass-front, in the form of a giant lyrical ‘Mind Map’ of his own experiences at The Bulgari. The work employed paints that glowed at night, challenging the passer-by in the ultra-traditional London neighbourhood. The entire process was captured on timelapse and the unveiling took place as Semple completed his last brushstroke.