About me
Freelance creative social media expert working in-house and within agencies to develop and deliver strategies and activations that deliver real business solutions. That has delivered the following in the last year:
Forevermark - working on all social media communications and the launch of Forevermark's first ever podcast.
Seen Connects - developing and delivering social media influencer strategies and campaigns for clients such as Three UK, and Very.co.uk
One Green Bean - supporting pitches for financial and automotive clients
Haygarth - developing creative concepts for upcoming beauty brands
Fleishman Hillard Fishbourn - supporting the social and innovation team across product testing clients, drinks clients, medicare clients and wider agency pitches for luxury brands, food and drinks brands
Methods and Mastery - part of a global pitch team for a world leading tech company
Previously Senior Creative at Third City, working with the likes of Ancestry and Hostelworld on creative campaigns that generate exciting conversations. Before that, Head of Social for Bacchus where I worked to create unique and exciting social media strategies and content for our clients across several sectors including food, lifestyle, luxury, travel, and fashion.
Following on from exensive social media experience, developing individual cross platform social media strategies for companies such as Blow PR, UKFT, Enclothed, Ganly Walters Ireland, and full time for Morgans Hotel Group, Harvey Nichols & Secret Sales.
6 years editing, creating and building a cross platform menswear blog, which includes trend analysis, breaking down menswear into more accessible content for the non industry gent. This has included developing a wide list of industry contacts from Dolce & Gabbana to London based PR firms.
Projects
- Ancestry VillagesEnglish country village DNA only 42% ‘British’ With its scenic Cotswolds location and strong community spirit, Bledington seems every inch the quintessential English country village – but in a campaign with AncestryDNA, Third City wanted to prove there was a lot of diversity beneath the surface. To do so required us to organise the first and largest DNA testing project of its kind, collecting saliva samples from almost 120 residents. Just 42% of the average village resident’s DNA could be trace
- The Best Night Out in The WorldIn the first global survey of its kind, we asked residents to review how good their city was for a night out on behalf of millennial travellers. Consumer insights revealed that socialising is one of the most important factors to Hostelworld’s key audience of young travellers when booking trips abroad. We used this to devise a campaign with huge global appeal that aimed to uncover which global city has the best nightlife, according to the locals. Interviewing over 4,000 people in 41 cities acro
- Bulgari Hotel x Stuart SempleCementing its strong ties to the art world and celebrating the Frieze Art Fair, The Bulgari Hotel in London formed a collaboration with leading British Artist, Stuart Semple. The project, entitled “The Artist is in Residence”, saw Semple tackling concepts of mass and popular culture in a work that redefined the building’s Knightsbridge façade. Semple produced a remarkable 127-meter painting across the hotel’s glass-front, in the form of a giant lyrical ‘Mind Map’ of his own experiences at The B
- Push for ProseccoA one of a kind billboard dispensing Prosecco to the locals of Shoreditch. Shoreditch locals were well entertained by Delta’s pop-up, a billboard dispensing Prosecco live to passers-by. Our client Delta Air Lines challenged us to find a new way to toast the arrival of complimentary Prosecco in the economy cabin of international flights. Drawing inspiration from the flight attendant call buttons, we created the world’s first billboard to serve Prosecco at the touch of a button. Hosted at BOXPAR
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Projects credited in
- The Royal Voluntary Service Cookbook & AdvertA lovely project working with James Lyndsay on the captures for a very worthy charity. We wanted to create and easy to recreate style of picture with clear directives to accompany the recipes. Simple and elegant styling also mirrored the charity's users and benefactors.
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Work history
C
C
Content StrategistCNN Create
London, United KingdomFreelance
Senior CreativeThird City
London, United KingdomFull Time
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Skills
- Social Activation
- Influencer Marketing
- Brand Awareness
- Social Media
- Creative Concepts
- Creative Content
- Pitch Development
- Experiential Activations
Education
BA(Hons) Fashion StudiesArts University Bournemouth
- Bournemouth, United Kingdom