Bulleit Whiskey: Community Ink

Working with the Bulleit team at Diageo, OUTSIDE was commissioned to create a series of films and still content for its Community Ink campaign. Tattooing leather panels, I managed five shoots featuring Europe's leading artists in the home cities as they created their artwork for the final billboard. The panels were then stitched together to create a physical advert displayed at the London Tattoo Convention, where Bulleit Whiskey also hosted panel discussions and workshops. All content was directed and produced by OUTSIDE with Louis Ellison and Jose Otero.