Bullseye’s AR Holiday Adventure For Target In-Store Experience
For the holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.
The X-FCTR team wanted to drive desire and discovery by bringing back the wonder and magic of holiday shopping in stores. (By turning around, you can see the store through the portal doorway you walked through.) https://www.groovejones.com/bullseyes-ar-holiday-adventure-target/
Project Tags
Companies
Discovery Networks International
- Television
LEGO Group
- Education & Research
Groove Jones
- Technology
