Dan is a marketing and creative executive with 30+ years of experience in digital marketing and strategy. He is considered an innovator of XR/AR/VR/AI, Advergaming, Viral Marketing, and Gamification. He consults with companies on their next-generation technology strategies. His work on some of the most popular mobile Apps in the world has been featured in Apple commercials, and Brandweek named him “Marketer of the Next Generation." He has the honor of having his name "Dando Urguson" entered into the official Jedi Knight rolls for a digital game campaign he worked on for the movie Star Wars: Episode III – Revenge of the Sith.
- 60-Foot Tall Lil Nas X Hologram Projection for League of Legends Worlds ChampionshipThe largest tournament in the League of Legends calendar, LoL Worlds 2022, just wrapped, and National Experiential brought on Groove Jones to help kick off the event at a media event held in the historic Fisherman’s Wharf in San Francisco.
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Co-Founder and PartnerGroove Jones
Dallas, United StatesFull Time
Dan is responsible for consulting and creating strategies for the studio's commercial clients. This includes all next-generation XR technologies including AR, VR, MR, and ML. He also leads in the development of intellectual property for B2B and B2C software solutions. From concept to creation his goal is to inspire. Professional work and interest in Facebook Horizon Workspace, VR for Work, XR for Work, and Apple Glass. Client Accounts Dan directly served: • American Airlines • AT&T • Comcast • FX • Intel • HP • Kaiser Permanente • NASCAR • Nestlé • MasterCard • McDonald's • Xfinity
Director of Interactive DigitalReel FX
- Dallas, United StatesFull Time
Dan established the Reel FX's interactive practice and helped develop their VR business. He was the first employee for the interactive practice and grew it into a multi-million dollar business unit in 2 years. He was responsible for creating strategic digital experiences with the studio's commercial clients. He also was responsible for developing the digital interactive platforms for the Reel FX entertainment group's films Book of Life and Freebirds.
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