Bumble Germany - Instagram Relaunch

The Challenge: After a period of inactivity on the channel, Bumble Germany asked us to completely rehaul their Instagram presence, ceding full strategy, content creation and posting responsibilities to our team. Strategy: After developing an overarching long term strategy for the channel, we took over posting, developing a monthly content calendar while also leaving scope for reactive content. During our six-month tenure, following increased by 35% and engagement was up 300%. The strategy remains in place and continues to yield results for the brand.