Projects
- Lancôme CRM RedesignThe Challenge: Lancôme were looking to completely reinvent their loyalty programme and I was charged with ideating concepts, defining the Tone of Voice and writing all top-line copy. Copwriting: We concurrently developed two distinct concepts: a simplified, modernised take on Lancôme iconography and a more radical venture into the Metaverse. The key was to be bold, intrepid and inviting with our communications, celebrating heritage while looking toward a radical future.
- LA MER - TikTok LaunchThe Challenge: LA MER were in need of some fresh ideas and channel expertise to launch themselves on TikTok. Strategy: Working with art director Jorge Balarezo, we refined LA MER’s channel strategy and delivered several concepts, including their launch-post and several content pieces for their upcoming holiday campaign.
- Catrice Brand CampaignsThe Challenge: Peach were already Catrice’s go-to agency for campaign production, but I came on board to ensure strategic thinking was always at the heart of every campaign, from brief to rollout. Strategy: For multiple brand and product campaigns, I was involved in creative ideation and then responsible for how assets were used. The nature of the product and the timing of the campaign informed our approach, which centred storytelling
- DSQUARED2 Social Media StrategyThe Challenge: Expanding on a longstanding collaboration, DSQUARED2 approached Trends & Culture London to take over management of their Instagram and TikTok. They recruited me to develop the social strategy and spearhead the first three months of content planning. Strategy: Building an overarching strategy around key content pillars and themes, we formalised their planning while also introducing new formats and championing a social-first approach to production. We developed new objectives and K
- Zalando - #LiveLoudly 2021The Challenge: Zalando approached us with the mission to create a Pride campaign that demonstrated the brand’s commitment to the LGBTQIA+ community as Europe emerged from lockdown. Strategy: Taking a grassroots approach, our all-queer team collaborated with 4 hallowed queer spaces in 4 key cities. Each venue developed their own bespoke suite of celebratory content, which was played out across Zalando’s social platforms, bringing the venues to an enormous European audience and highlighting Zalan
- Bumble Germany - Instagram RelaunchThe Challenge: After a period of inactivity on the channel, Bumble Germany asked us to completely rehaul their Instagram presence, ceding full strategy, content creation and posting responsibilities to our team. Strategy: After developing an overarching long term strategy for the channel, we took over posting, developing a monthly content calendar while also leaving scope for reactive content. During our six-month tenure, following increased by 35% and engagement was up 300%. The strategy remai
+ View all
Work history
L
L
Copywriter - CRM RedesignLancôme
Paris, FranceFreelance
Lancôme were looking to completely reinvent their loyalty programme and I was charged with ideating concepts, defining the Tone of Voice and writing all top-line copy. (In collaboration with Publicis Luxe)
L
L
Copywriter - CRM RedesignLancôme
- Paris, FranceFreelance
+ Show more
Education
HistoryGoldsmiths, University of London
- London, United Kingdom