Zalando - #LiveLoudly 2021

The Challenge: Zalando approached us with the mission to create a Pride campaign that demonstrated the brand’s commitment to the LGBTQIA+ community as Europe emerged from lockdown. Strategy: Taking a grassroots approach, our all-queer team collaborated with 4 hallowed queer spaces in 4 key cities. Each venue developed their own bespoke suite of celebratory content, which was played out across Zalando’s social platforms, bringing the venues to an enormous European audience and highlighting Zalando’s affinity with the community.