Lancôme CRM Redesign

The Challenge: Lancôme were looking to completely reinvent their loyalty programme and I was charged with ideating concepts, defining the Tone of Voice and writing all top-line copy. Copwriting: We concurrently developed two distinct concepts: a simplified, modernised take on Lancôme iconography and a more radical venture into the Metaverse. The key was to be bold, intrepid and inviting with our communications, celebrating heritage while looking toward a radical future.