DSQUARED2 Social Media Strategy

The Challenge: Expanding on a longstanding collaboration, DSQUARED2 approached Trends & Culture London to take over management of their Instagram and TikTok. They recruited me to develop the social strategy and spearhead the first three months of content planning. Strategy: Building an overarching strategy around key content pillars and themes, we formalised their planning while also introducing new formats and championing a social-first approach to production. We developed new objectives and KPIs to help boost and track their progress on their targets in branding and performance.