Burberry Brit Rhythm brand identity

  • Chatri na Ranong

An overarching identity was developed for Burberry Brit fragrances, which was based around iconising the geometric bottle shape. This allowed the identity to be adapted to various fragrances, with Brit Rhythm being the first of this range. The campaign’s bold modular format referenced a series bill posters, and as part of its launch was promoted at music venues — both inside and out — across the globe.

Designed at Burberry


  • Burberry logo


    • Fashion and Textiles