Projects
- Air Canada brand identityIn celebration of their 80th anniversary, Air Canada wanted to repaint their fleet with a livery that better reflected the essence of their brand. Inspired by Canada’s natural landscapes and indigenous wildlife, the success of the new livery resulted in a branding update to the entire airline and its associated sub-brands.
- KEF art directionAs one of the pioneers in audio engineering, KEF is synonymous with hi-fi enthusiasts. Working with Maker London, a new strategic approach was developed to introduce KEF as an innovative brand to a much wider audience. A new Brand World was conceived to elevate the brand’s visual identity. This included the creation of a revised brand guidelines, including art direction for still and moving image.
- Boodles brand identityA sixth-generation British jeweller, Boodles needed a new identity to modernise its brand, whilst retaining its sense of tradition. An updated wordmark incorporates twists to classic English typography, and a more distinctive pink was chosen as the primary brand colour. ‘Boodles pink’ became the main feature across seasonal campaigns, packaging and visual merchandising.
- KEF packagingWith products ranging from small in-ear headphones to imposing floor-standing speakers, a system was developed to unify KEF's packaging design. The featured imagery celebrates unique details of the product design, and a naming hierarchy was established to create consistency across the range.
- Frette brand identityThe core elements of Frette’s identity reference several items of the company’s archives in Monza. The use of the diamond motif within the main logo and patterns are influenced by the company’s original jacquard creations. A Mediterranean blue was chosen to evoke idyllic scenes of Italy, as well as complementing the crisp white colour associated with Frette linens.
- Genetec brand and product identitiesGenetec is a Canadian technology company with visions for a safer and simpler world. A new identity system was required for its ever-expanding range of products, whilst ensuring this could sit alongside its existing brand. Illustrations were commissioned to reflect the brand’s positive outlook, and to distinguish the hierarchy of their various software solutions.
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Work history
Founder and Creative DirectorStudious
London, United KingdomFull Time
Design DirectorWinkreative
- London, United KingdomFull Time
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Skills
- Creative Direction
- Design Direction
- Brand Identity
- Brand Architecture
- Brand Consultancy
- Graphic Design
- Editorial Design
- Packaging Design
- Art Direction
- Creative Strategy
Education
M
M
Bachelor of Design (Visual Communication)Monash University
- Melbourne, Australia