Frette brand identity

  • Chatri na Ranong

The core elements of Frette’s identity reference several items of the company’s archives in Monza. The use of the diamond motif within the main logo and patterns are influenced by the company’s original jacquard creations. A Mediterranean blue was chosen to evoke idyllic scenes of Italy, as well as complementing the crisp white colour associated with Frette linens.

Designed at Construct London


  • Construct London logo

    Construct London

    • Design
  • F