Boodles brand identity

  • Chatri na Ranong

A sixth-generation British jeweller, Boodles needed a new identity to modernise its brand, whilst retaining its sense of tradition. An updated wordmark incorporates twists to classic English typography, and a more distinctive pink was chosen as the primary brand colour. ‘Boodles pink’ became the main feature across seasonal campaigns, packaging and visual merchandising.

Designed at Construct London


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    • Construct London logo

      Construct London

      • Design