Burberry Her - Fragrance Launch

In October 2018, I supported the launch of the new Burberry 'Her' fragrance. My responsibilities included: - Attendance of the official global press trip and launch event in London with global key influencers and editors - Being the main contact point between the brand's representatives and the content creator I represented - Support live content production on location, making sure it was on brief and reflected the brand and the campaign's DNA - Support the promotional activities in Switzerland through a launch event in Geneva