Luca Tornese
Available

Luca Tornese

Talent & Project ManagerLondon, United Kingdom
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Connections
Jo Avertidou
Tiphaine Marie Pittet
Hafsa Issa-Salwe
Luca Tornese
Available

Luca Tornese

Talent & Project ManagerLondon, United Kingdom
About me
Influencer marketing specialist with a keen eye for fashion, design, photography and creative advertising. I am a digital native with a strong entrepreneurial spirit and a passion for inspiring storytelling. I have over seven years of experience in digital marketing, working with industry leading brands such as Burberry, Dior, Moët & Chandon, Canon, and L’Oréal to name a few. My academic background consists of a Bachelor's degree (BSc) in Psychology and Social Science and a first-class Master's Degree (MA) in Digital Media Management.
Projects
  • The Alpina Gstaad
    The Alpina GstaadOn many occasions I had the chance to visit The Alpina Gstaad hotel in Switzerland. The hotel won multiple award such as being ranked amongst the 25 best hotels in the world by Trip Advisor and making it on the famous Condé Nast Traveller's gold list. Over the years I have developed a trusting relationship with the hotel management and PR team. Some of my work for the institution included: - Social media and digital marketing consulting - Digital content strategy and implementation - Content cr
  • Victoria & Albert Museum - Fashioned from Nature
    Victoria & Albert Museum - Fashioned from NatureIn May 2018, I had the chance to contribute to the Fashioned from Nature exhibition at the V&A. My responsibilities included: - Producing and editing a series of short films showcasing the work of LCF students - Respecting strict guidelines to comply with the excellent reputation of the institutions - Meeting tight deadlines, implementing changes and incorporating feedback as required
  • Lindor Celebration
    Lindor CelebrationAs part of a long-term collaboration with Lindt & Sprungli, I supported the brand's influencer activations for the purpose of promoting the famous Lindor balls. My responsibilities included: - Being the main point of contact with the brand to coordinate the ideation, execution and reporting of the campaign - Coordinating the shoots, respecting tight deadlines and strict brand guidelines. Including but not limited to finding a location, a concept and overseeing model styling - Repurposing the co
  • Chloé Parfums - Holiday Campaign
    Chloé Parfums - Holiday CampaignIn December 2018 I had the chance to work with Coty on their digital activation for Chloé Parfums. My responsibilities included: - Being the main point of contact with the brand throughout the whole campaign - Supporting ideation, content creation and styling - Respecting very tight deadlines and quick turnaround for the content previews - Complying with high-end reputation of the brand, respecting its DNA as well as campaign's gifting theme
  • Burberry Her - Fragrance Launch
    Burberry Her - Fragrance LaunchIn October 2018, I supported the launch of the new Burberry 'Her' fragrance. My responsibilities included: - Attendance of the official global press trip and launch event in London with global key influencers and editors - Being the main contact point between the brand's representatives and the content creator I represented - Support live content production on location, making sure it was on brief and reflected the brand and the campaign's DNA - Support the promotional activities in Switzerland
  • Coachella x Kiehl's & Urban Decay
    Coachella x Kiehl's & Urban DecayIn April 2017, I had the chance to attend the Coachella Valley Arts & Music festival as a partner of Kiehl's. The trip lasted for about a week between LA and Palm Spring and other guests included high profile influencers and media from around the globe. My responsibilities included: - Developing a social media content strategy in close collaboration with representatives of Kiehl's and Urban Decay. The strategy revolved around three distinct phases: before, during and after the experience - Impl
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Projects credited in
  • Zephyr
    ZephyrZephyr is a sustainable fashion label questioning harmful industry standards by exploring a new approach to design and production. Every aspect of the creative process is informed by sustainability and a fundamental respect for the environment and garment workers.
Work history
    T
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    Talent and Project ManagerTiphaine Marie
    SwitzerlandFull Time
    - Business development - Talent and project management - Sales and account management - Digital strategy consulting - Creative direction: 360 branding and visual communication - Content marketing and SEO - Web design and user experience Clients include: Prada, Lindt, Dior, Canon, Christian Louboutin, Burberry, Bobbi Brown, La Mer, Calvin Klein, Moët & Chandon, Veuve Clicquot, Swiss International Air Lines, Park Hyatt, Mandarin Oriental
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    Photographer/VideographerLuca Tornese Photography
    SwitzerlandFreelance
    - Photography and videography - Social media and digital marketing - Creative consulting - Branding and visual communication Clients include: MAC Cosmetics, Victoria & Albert Museum, Lindt & Sprungli & The Alpina Gstaad Hotel
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Skills
  • Influencer Marketing
  • Creative Advertising
  • Campagin Management
  • Business Development
  • Sales
  • Account Management
  • Digital Production
  • Project Management
  • User Experience
  • Online Branding
Education
    B
    B
    MA Digital Media Management (1st)Birkbeck, University of London
     - London, United Kingdom
    Project Management: - Business planning - Market research within the creative industries - Risk and resources management - Agile/SCRUM principles - Consultancy and innovation Digital Marketing - Social media and email marketing - Online branding and reputation - Intellectual property and contract Law - SEO and content marketing - Data analytics and reporting Final project included a business and marketing plan for a digital talent management agency
    U
    U
    BSc Psychology and Social ScienceUniversité de Lausanne
     - Lausanne, Switzerland
    - Online behavior and social practices study - Methodological research projects - Qualitative and quantitative research methods - Applied statistics - Social science studies - Critical thinking Final project consisted in a research paper on self-esteem and academic failure