Influencer marketing specialist with a keen eye for fashion, design, photography and creative advertising. I am a digital native with a strong entrepreneurial spirit and a passion for inspiring storytelling. I have over seven years of experience in digital marketing, working with industry leading brands such as Burberry, Dior, Moët & Chandon, Canon, and L’Oréal to name a few. My academic background consists of a Bachelor's degree (BSc) in Psychology and Social Science and a first-class Master's Degree (MA) in Digital Media Management.
- Business development - Talent and project management - Sales and account management - Digital strategy consulting - Creative direction: 360 branding and visual communication - Content marketing and SEO - Web design and user experience Clients include: Prada, Lindt, Dior, Canon, Christian Louboutin, Burberry, Bobbi Brown, La Mer, Calvin Klein, Moët & Chandon, Veuve Clicquot, Swiss International Air Lines, Park Hyatt, Mandarin Oriental
- Photography and videography - Social media and digital marketing - Creative consulting - Branding and visual communication Clients include: MAC Cosmetics, Victoria & Albert Museum, Lindt & Sprungli & The Alpina Gstaad Hotel
- Content Creation and Development - Photography, Creative Writing - Fashion and Lifestyle Topics
- Community Management and Development - Content Creation (Concept, Photography, Videography) - Graphic Design Support
Project Management: - Business planning - Market research within the creative industries - Risk and resources management - Agile/SCRUM principles - Consultancy and innovation Digital Marketing - Social media and email marketing - Online branding and reputation - Intellectual property and contract Law - SEO and content marketing - Data analytics and reporting Final project included a business and marketing plan for a digital talent management agency
- Online behavior and social practices study - Methodological research projects - Qualitative and quantitative research methods - Applied statistics - Social science studies - Critical thinking Final project consisted in a research paper on self-esteem and academic failure