Coachella x Kiehl's & Urban Decay

In April 2017, I had the chance to attend the Coachella Valley Arts & Music festival as a partner of Kiehl's. The trip lasted for about a week between LA and Palm Spring and other guests included high profile influencers and media from around the globe. My responsibilities included: - Developing a social media content strategy in close collaboration with representatives of Kiehl's and Urban Decay. The strategy revolved around three distinct phases: before, during and after the experience - Implementing said strategy by supporting all content production including but not limited to: daily videos posted on Youtube, event live streams on Snapchat and Instagram, daily posts on Instagram and recap blogposts after the event) - Daily attendance of the festival and other branded events during the week, including a brand synergy with Urban Decay, another brand from the L'Oréal group. - Reporting on the success of the campaign directly to the brand, reviewing KPI and the performance of each publications