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• #TheOliaEffect 2018 | Olia | GarnierDiscover these women stories #TheOliaEffect. Visibly improves the quality of hair, colour after colour.
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  Coachella x Kiehl's & Urban DecayIn April 2017, I had the chance to attend the Coachella Valley Arts & Music festival as a partner of Kiehl's. The trip lasted for about a week between LA and Palm Spring and other guests included high profile influencers and media from around the globe. My responsibilities included: - Developing a social media content strategy in close collaboration with representatives of Kiehl's and Urban Decay. The strategy revolved around three distinct phases: before, during and after the experience - Impl
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  Cheryl Cole for L'oreal PreferenceExecutive Producer
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  Backstage at LFWBackstsage at LFW with Stories from Arabia, Aatelier Zuhra, BAME models, Jamie Stevens, Fiji and L'Oreal
• Armani Beauty | Harper's Bazaar UKGetting ready for the Harper's Bazaar Women of the Year awards with Digital Beauty Editor Bridget March, in partnership with Armani Beauty
• 'Little White Lies' for L'OrealThe brief: Bring humour to hair colour. We developed a social campaign that brought to life the little white lies women tell themselves to justify their life choices, including why they colour their hair. This was quite a departure for the usually serious L'Oreal and let us experiment with a more playful approach that still looked and felt on brand.

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