burn Residency 2012-2017

The burn Residency programme was a global annual DJ/producer competition, the ultimate initiative in electronic music seeking up-and-coming talent, running from 2011-2019. Throughout my time at The Coca-Cola Company & Monster Energy Drink, I looked after the marketing program and it's roll-out from a local to global perspective. I supported the global Marketing Team through marketing and comms initiatives, ranging from music and press events, media trips to Ibiza Bootcamp, exclusive content and interviews, creating a network of brand advocates and ambassadors.