About me
Creative and results-oriented Executive with a proven record of developing brand strategy to drive awareness, acquisition, and retention for various products and events in multiple industries and sectors. Highly-skilled in formulating and executing business plans that support business objectives, increase profit, and position brands and talent in the global market. Expert in developing innovative marketing strategies, analysing trends and customer needs to create highly-effective and targeted campaigns and promotions. Extensive experience in creating music and culture programmes and solutions to define brand, address business challenge, deliver cross-channel approaches, and influence consumers. Accomplished in identifying talents, global celebrities, and partners to increase brand visibility and engagement, and accelerate revenue growth. Collaborative leader, building relationships
Projects credited in
- burn Residency 2012-2017The burn Residency programme was a global annual DJ/producer competition, the ultimate initiative in electronic music seeking up-and-coming talent, running from 2011-2019. Throughout my time at The Coca-Cola Company & Monster Energy Drink, I looked after the marketing program and it's roll-out from a local to global perspective. I supported the global Marketing Team through marketing and comms initiatives, ranging from music and press events, media trips to Ibiza Bootcamp, exclusive content and
Work history
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Head of Brand PartnershipsTroika Limited
London, United KingdomFull Time
Setting up and running the new commercial partnerships division of this highly regarded actors management company, working across the roster of over 300 actors.
Build a business plan, develop strategic plans and approaches to connect Troika’s talents with the right high end brands primarily in the luxury sector. Create the right long term partnerships, generate revnue through creative partnership solutions and content ideas. Identifying IP & Licensing opporunities for key talent on the roster.
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DirectorLisa Buchan Consultancy
- London, United KingdomFreelance
Develop strategic plans and approaches to connect brands and talents for the Music, Entertainment, and Content Solutions industries, ensuring that marketing priorities and cross-functional initiatives are aligned with brand identity.
• Assist brands create digital contnet that connects with consumers, including collaborating with executives and presenting marketing strategies to enhance the customer experience, optimising visibility and performance.
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Skills
- Brand Partnerships
- Entertainment Industry
- Market Strategy
- Talent Management
- Brand Activation
- Strategic Branding
- PR
- Commercial
- Communication Campaigns
- Event Execution