Packaging design for the new Burner range of lights.
Blaze is a London-based technology start-up that creates innovative cycling accessories. The brand has a comitment towards clean design and creating simple products that cut through the noise and clutter of sports gear and other bike light brands.
The goal for this new range of packaging was to develop a more on-brand and retail-focused design showcasing the products and their key features. We created a piece of packaging that was understated in its design but contained all the essential elements making the bike light a celebrated centrepiece.