Alberto Serna

Brand Strategy. Visual Identity. Creative Direction. Content

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsHead of Brand - Content Manager - Brand Strategist
  • Dorota Chwal
  • Elisabetta Re
  • Jenny Ayre
Connections

Projects

Projects credited in

About me

My name is Alberto. For the last four years, I was the brand and creative manager of urban cycling and technology company Blaze, now known as Beryl, for which I built their brand from a strategic, visual and creative angle. Previous to that, I worked as an advertising creative at agencies in London, including BBH, TBWA and Don’t Panic, where I developed campaigns and content for a wide range of brands combining strategic and creative thinking. I've always been interested in the visual and emotional side of brands, storytelling, and in seeking opportunities to contribute to society in direct and meaningful ways—in the majority of the occasions, this has come from collaborations with start-ups, independent culture associations, and non-profit organisations. I am constantly looking to take part in fulfilling and rewarding projects alongside nice, like-minded people. Design, film, and music are disciplines I find particularly fascinating, as well as any other opportunities to contribute to the spread of culture and to create a better world. My experience encompasses brand strategy, visual identity, creative and content direction.

Locked Pro Plan feature

Skills

  • Marketing and Advertising
  • Communication and Brand Strategy
  • Branding
  • Brand Creative Strategy
  • Art Direction
  • Content
  • Brand Identity
  • Creative Direction
  • Visual Identity
  • Visual Branding

People I’ve worked with

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Companies I’ve worked with

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  • TBWA\London

    TBWA\London

    • Advertising
  • Bartle Bogle Hegarty

    Bartle Bogle Hegarty

    • Advertising
  • Don't Panic LDN

    Don't Panic LDN

    • Advertising
  • Blaze

    Blaze

    • Sporting Goods

Work history

2018

Brand Manager

Blaze

Mar 2015 - Dec 2018
  • London, United Kingdom
  • Full Time
  • Head of Brand & Content at Blaze / Beryl. • Defined and managed the strategy, positioning, visual identity and guardianship of the Blaze brand across all touchpoints ensuring a consistent experience • Managed the repositioning, renaming, communications and rebranding of Blaze as beryl. This encompassed new personality, visual identity, TOV, website, packaging and NPD support • Managed the planning, production and delivery of all branded assets and content (online and offline), liaising with freelancers, agencies and suppliers. Led the website and product packaging redesign from concept to completion ensuring business objectives were met • Guided and shared brand knowledge with the Blaze team, suppliers, creative teams and collaborators, and supported sales teams in key customer presentations

2015

Junior Advertising Creative & Strategist

Hometown London

Jul 2014 - Jan 2015
  • London, United Kingdom
  • Full Time
  • Developed advertising and branding campaigns as part of the creative department of start-up Hometown London. Contributed to winning new business for the agency. Clients included: Bupa, Rakuten, Cisco, Blinkbox Music and Powwownow.

2014

Junior Advertising Creative

Bartle Bogle Hegarty

Mar 2014 - Jul 2014
  • London, United Kingdom
  • Internship
  • Joined BBH as part of their creative placement programme. Helped devise and develop international campaigns for clients such as Audi, British Airways, St John Ambulance, Barclays and MUBI.

2014

Creative Art Director

TBWA\London

Mar 2014 - Mar 2014
  • London, United Kingdom
  • Internship
  • Developed ideas and executions for clients such as Nissan and Four Seasons under the supervision of TBWA's senior creative teams and their ECD. Responsibilities ranged from brand strategic thinking and research to idea generation and art direction.

2014

Junior Advertising Creative & Strategist

Don't Panic LDN

Oct 2013 - Mar 2014
  • London, United Kingdom
  • Full Time
  • Conceptualised and implemented marketing communication campaigns for Bafta and Cannes Gold Lion-winning independent agency Don’t Panic. Services included marketing research, strategy, ideation, copywriting, art direction, client presentation, artist commission and agency communications management. Co-created some of the UK’s most popular Vines for Lionsgate and MTV. Other clients included Save The Children, Greenpeace, UNICEF, Channel 4 and Warner Bros.

Education

2012

International Marketing

University of Strathclyde

Sep 2011 - Nov 2012
  • Glasgow, United Kingdom
  • Specialities: brand management and strategy, marketing strategy, integrated marketing communications and consumer behaviour.

2010

Business Administration Management

University of Murcia

Sep 2005 - Jul 2010
  • Murcia, Spain
  • Focus on marketing strategy, consumer behaviour and advertising and brand communications.