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Alberto Serna
Brand Strategy. Content. Creative Direction.
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- LevelMid Level
- LocationLondon, United Kingdom
- AvailabilityLocked Pro Plan feature
- ProfessionsStrategist & Planner - Art Director - Creative Director - Head of Brand
Projects
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Projects Tagged In
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About me
My name is Alberto and I live in South London. Since before completing my university studies, I have been collaborating on communication projects focusing on brand strategy and concept development. I've always sought for opportunities to contribute to society in direct and meaningful ways. In the majority of the occasions, this has come from my freelance and volunteering work for start-ups, independent culture associations and non-profit organisations. After working as a creative in advertising agencies in London, I joined cycling start-up Blaze to build their brand. I am always looking to apply my skills and enthusiasm to new, fulfilling and interesting projects. Film and music are two areas I am particularly fascinated about, as well as any other opportunities to contribute to the spread of culture and a better world alongside like-minded people. I am devoted to my family, my friends and my work, and I am a pleasant person to be with.
Locked Pro Plan featureSkills
- Film
- Marketing and Advertising
- Empathy
- Curiosity
- Listening
- Creative Art Direction
- Communication and Brand Strategy
- Branding
- Brand Creative Strategy
- Photography
Work history
Currently
2015
Junior Advertising Creative & Strategist
Hometown London
- Full Time
Developed advertising and branding campaigns as part of the creative department of start-up Hometown London. Contributed to winning new business for the agency. Clients included: Bupa, Rakuten, Cisco, Blinkbox Music and Powwownow.
2014
Junior Advertising Creative
BBH London
- Internship
Joined BBH as part of their creative placement programme. Helped to devise and develop international campaigns with creative directors, strategists and producers. Clients: Audi, British Airways, St John Ambulance, Barclays and MUBI.
2014
Junior Advertising Creative & Strategist
Don’t Panic London
- Full Time
Conceptualised and implemented marketing campaigns for Bafta and Cannes Gold Lion-winning independent agency Don’t Panic. Services included marketing research, strategy, ideation, copywriting, art direction, client presentation, artist commission and agency communications management. Co-created some of the UK’s most popular Vines for Lionsgate and MTV. Other clients included Save The Children, Greenpeace, UNICEF, Channel 4 and Warner Bros.
Education
2012
International Marketing
University of Strathclyde
Specialities: brand management and strategy, marketing strategy integrated marketing communications, and consumer behaviour from an international perspective.
2010
Business Administration Management
University of Murcia
Focus on marketing strategy, consumer behaviour, and advertising and brand communications