My name is Alberto. For the last four years, I was the brand and creative manager of urban cycling and technology company Blaze, now known as Beryl, for which I built their brand from a strategic, visual and creative angle. Previous to that, I worked as an advertising creative at agencies in London, including BBH, TBWA and Don’t Panic, where I developed campaigns and content for a wide range of brands combining strategic and creative thinking. I've always been interested in the visual and emotional side of brands, storytelling, and in seeking opportunities to contribute to society in direct and meaningful ways—in the majority of the occasions, this has come from collaborations with start-ups, independent culture associations, and non-profit organisations. I am constantly looking to take part in fulfilling and rewarding projects alongside nice, like-minded people. Design, film, and music are disciplines I find particularly fascinating, as well as any other opportunities to contribute to the spread of culture and to create a better world. My experience encompasses brand strategy, visual identity, creative and content direction.Locked Pro Plan feature
Head of Brand & Content at Blaze / Beryl. • Defined and managed the strategy, positioning, visual identity and guardianship of the Blaze brand across all touchpoints ensuring a consistent experience • Managed the repositioning, renaming, communications and rebranding of Blaze as beryl. This encompassed new personality, visual identity, TOV, website, packaging and NPD support • Managed the planning, production and delivery of all branded assets and content (online and offline), liaising with freelancers, agencies and suppliers. Led the website and product packaging redesign from concept to completion ensuring business objectives were met • Guided and shared brand knowledge with the Blaze team, suppliers, creative teams and collaborators, and supported sales teams in key customer presentations
Developed advertising and branding campaigns as part of the creative department of start-up Hometown London. Contributed to winning new business for the agency. Clients included: Bupa, Rakuten, Cisco, Blinkbox Music and Powwownow.
Joined BBH as part of their creative placement programme. Helped devise and develop international campaigns for clients such as Audi, British Airways, St John Ambulance, Barclays and MUBI.
Developed ideas and executions for clients such as Nissan and Four Seasons under the supervision of TBWA's senior creative teams and their ECD. Responsibilities ranged from brand strategic thinking and research to idea generation and art direction.
Conceptualised and implemented marketing communication campaigns for Bafta and Cannes Gold Lion-winning independent agency Don’t Panic. Services included marketing research, strategy, ideation, copywriting, art direction, client presentation, artist commission and agency communications management. Co-created some of the UK’s most popular Vines for Lionsgate and MTV. Other clients included Save The Children, Greenpeace, UNICEF, Channel 4 and Warner Bros.
Specialities: brand management and strategy, marketing strategy, integrated marketing communications and consumer behaviour.
Focus on marketing strategy, consumer behaviour and advertising and brand communications.