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Alberto Serna

Brand Strategy. Content. Creative Direction.

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist & Planner - Art Director - Creative Director - Head of Brand

Projects

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About me

My name is Alberto and I live in South London. Since before completing my university studies, I have been collaborating on communication projects focusing on brand strategy and concept development. I've always sought for opportunities to contribute to society in direct and meaningful ways. In the majority of the occasions, this has come from my freelance and volunteering work for start-ups, independent culture associations and non-profit organisations. After working as a creative in advertising agencies in London, I joined cycling start-up Blaze to build their brand. I am always looking to apply my skills and enthusiasm to new, fulfilling and interesting projects. Film and music are two areas I am particularly fascinated about, as well as any other opportunities to contribute to the spread of culture and a better world alongside like-minded people. I am devoted to my family, my friends and my work, and I am a pleasant person to be with.

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Skills

  • Film
  • Marketing and Advertising
  • Empathy
  • Curiosity
  • Listening
  • Creative Art Direction
  • Communication and Brand Strategy
  • Branding
  • Brand Creative Strategy
  • Photography

Work history

Currently

Head of Brand

Blaze

Mar 2015
  • London, United Kingdom
  • Full Time
  • Head of Brand & Content at Blaze.

2015

Junior Advertising Creative & Strategist

Hometown London

Jul 2014 - Jan 2015
  • Full Time
  • Developed advertising and branding campaigns as part of the creative department of start-up Hometown London. Contributed to winning new business for the agency. Clients included: Bupa, Rakuten, Cisco, Blinkbox Music and Powwownow.

2014

Junior Advertising Creative

BBH London

Mar 2014 - Jul 2014
  • Internship
  • Joined BBH as part of their creative placement programme. Helped to devise and develop international campaigns with creative directors, strategists and producers. Clients: Audi, British Airways, St John Ambulance, Barclays and MUBI.

2014

Junior Advertising Creative & Strategist

Don’t Panic London

Oct 2013 - Mar 2014
  • Full Time
  • Conceptualised and implemented marketing campaigns for Bafta and Cannes Gold Lion-winning independent agency Don’t Panic. Services included marketing research, strategy, ideation, copywriting, art direction, client presentation, artist commission and agency communications management. Co-created some of the UK’s most popular Vines for Lionsgate and MTV. Other clients included Save The Children, Greenpeace, UNICEF, Channel 4 and Warner Bros.

Education

2012

International Marketing

University of Strathclyde

Sep 2011 - Nov 2012
  • Specialities: brand management and strategy, marketing strategy integrated marketing communications, and consumer behaviour from an international perspective.

2010

Business Administration Management

University of Murcia

Sep 2005 - Jul 2010
  • Focus on marketing strategy, consumer behaviour, and advertising and brand communications