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Alberto Serna
Creative Advertising & Strategic Marketing
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- LevelJunior
- LocationLondon, United Kingdom
- AvailabilityLocked Pro Plan feature
- ProfessionsStrategist & Planner - Marketer - Art Director - Creative Director
Projects
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About me
My name is Alberto and I live in South London. Since before completing my university studies, I have collaborated on a wide range of communication projects focusing on strategic thinking and concept development. I've always sought for opportunities to contribute to society in direct and meaningful ways. In the majority of the occasions, this has come from my freelance and volunteering work for start-ups, independent culture associations and non-profit organisations. After over a year working as a creative at London advertising agencies, I am looking to apply my skills and enthusiasm to new, fulfilling and independent projects. Film and music are two areas I am particularly fascinated about, as well as any other opportunities to contribute to the spread of culture and a better world. I am devoted to my family, my friends and my work, and I am a pleasant person to be with.
Skills
- Film
- Marketing and Advertising
- Enthusiasm
- Empathy
- Nice Guy
- Curiosity
- Listening
- Creative Art Direction
- Engagement Strategy
- Speaking
- Communication and Brand Strategy
- Brand Creative Strateg
Work history
Currently
Junior Advertising Creative & Strategist
Hometown London
Currently developing advertising and branding campaigns as part of the creative department of start-up Hometown London. Contributed to winning new business for the agency. Clients include: Bupa, Rakuten, Cisco, Blinkbox Music and Powwownow.
Currently
Freelance Strategic Marketing & Visual Communications
Myself
Collaboration with international teams offering marketing and creative solutions to a wide range of clients –from independent culture projects and artists to non-profit organisations to local businesses and start-ups. Services included brand consulting, marketing communications, idea generation, social media and design. Past clients include: Playroom 360, Jacob Birge Vision, Invisible Emperors Films, Casa Morada Interiors, Arusha Art Gallery and Basics Bank Edinburgh.
2014
Junior Advertising Creative
BBH London
Joined BBH as part of their creative placement programme. Collaborated on devising and developing international campaigns with creative directors, strategists and producers. Clients: Audi, British Airways, St John Ambulance, Barclays and MUBI.
2014
Junior Advertising Creative & Strategist
Don’t Panic London
Conceptualised and implemented marketing campaigns for Bafta and Cannes Gold Lion-winning independent agency Don’t Panic. Services included marketing research, strategy, ideation,copywriting, art direction, client presentation, artist commission and agency communications management. Co-created some of the UK’s most successful Vines for Lionsgate and MTV. Other clients included Save The Children, Greenpeace, UNICEF, Channel 4 and Warner Bros.
2013
Creative & Marketing Assistant
Bolster
Developed marketing strategy, brand identity and marketing materials of an emerging start-up. Bolster is a tool set that adds value to free online content supporting independent content creators– musicians, writers, filmmakers and bloggers. Responsibilities: marketing strategy, idea generation,design, digital marketing research, social media management, targeted outreach and liaisons with 100+ content creators.
Education
2012
International Marketing
University of Strathclyde
Specialities: brand management and strategy, marketing strategy integrated marketing communications, and consumer behaviour from an international perspective.
2010
Business Administration Management
University of Murcia
Focus on marketing strategy, consumer behaviour, and advertising and brand communications