Alberto Serna
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Brand Strategy. Visual Identity. Creative Direction. Content

LevelMid Level
LocationLondon, United Kingdom
AvailabilityLocked Pro Plan feature
ProfessionsHead of Brand - Content Manager - Brand Strategist

Projects

Beryl Short Films
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I concepted and managed the video production at Beryl. During season 1819, we created a series of product videos to showcase th...
Brand Strategy. Visual Identity. Creative Direction. Content
Blaze Window and POS
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I oversaw the creative process and production of Blaze’s POS and window displays. For seasons 16-18, we devised a stompbox boar...
Brand Strategy. Visual Identity. Creative Direction. Content
Beryl Website
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Following Blaze renaming and rebranding to Beryl, we developed a brand new website in time for the new season. I was responsibl...
Brand Strategy. Visual Identity. Creative Direction. Content
Birth School Metallica Death
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Birth School Metallica Death narrates the epic and dramatic journey of Metallica, one of the biggest and most legendary bands o...
Brand Strategy. Visual Identity. Creative Direction. Content
Last.fm's The Soundtrack of Your Life
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Music social network Last.fm has lost the popularity it once enjoyed among music fans. Between 2002 and 2009, it boasted 30 mil...
Brand Strategy. Visual Identity. Creative Direction. Content
Vans 6616
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With their roots forever tied to the skateboarding culture as the first sneakers designed for skateboarders back in 1966, VANS...
Brand Strategy. Visual Identity. Creative Direction. Content
A Thousand Words
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If an image is worth a thousand words, what happens to those who can't see those images? A Thousand Words (ATW) is a personal p...
Brand Strategy. Visual Identity. Creative Direction. Content

Projects credited in

About me

My name is Alberto. For the last four years, I was the brand and creative manager of urban cycling and technology company Blaze, now known as Beryl, for which I built their brand from a strategic, visual and creative angle. Previous to that, I worked as an advertising creative at agencies in London, including BBH, TBWA and Don’t Panic, where I developed campaigns and content for a wide range of brands combining strategic and creative thinking. I've always been interested in the visual and emotional side of brands, storytelling, and in seeking opportunities to contribute to society in direct and meaningful ways—in the majority of the occasions, this has come from collaborations with start-ups, independent culture associations, and non-profit organisations. I am constantly looking to take part in fulfilling and rewarding projects alongside nice, like-minded people. Design, film, and music are disciplines I find particularly fascinating, as well as any other opportunities to contribute to the spread of culture and to create a better world. My experience encompasses brand strategy, visual identity, creative and content direction.

Locked Pro Plan feature

Skills

Marketing and Advertising
Communication and Brand Strategy
Branding
Brand Creative Strategy
Art Direction
Content
Brand Identity
Creative Direction
Visual Identity
Visual Branding

People I’ve worked with

View all

Otegha Uwagba
- Founder of Women Who
- 4th Estate Books, Women Who, Freelance, VICE, AMVBBDO, AS&K Communications
Nene Parsotam
- art director | visual designer | co-founder
Elizabeth Uviebinené
- Marketing Manager, Author
- HarperCollins Publishers, HSBC
Daniele Fiandaca
- Co-founder of Utopia & Creative Social
- The Socials, Cheil

Companies I’ve worked with

View all

$TBWA\London$
TBWA\London
- Advertising
Bartle Bogle Hegarty
- Advertising
Don't Panic LDN
- Advertising
Blaze
- Sporting Goods

Work history

2018

Brand Manager

Blaze

Mar 2015 - Dec 2018

London, United Kingdom
Full Time
Head of Brand & Content at Blaze / Beryl. • Defined and managed the strategy, positioning, visual identity and guardianship of the Blaze brand across all touchpoints ensuring a consistent experience • Managed the repositioning, renaming, communications and rebranding of Blaze as beryl. This encompassed new personality, visual identity, TOV, website, packaging and NPD support • Managed the planning, production and delivery of all branded assets and content (online and offline), liaising with freelancers, agencies and suppliers. Led the website and product packaging redesign from concept to completion ensuring business objectives were met • Guided and shared brand knowledge with the Blaze team, suppliers, creative teams and collaborators, and supported sales teams in key customer presentations

2015

Junior Advertising Creative & Strategist

Hometown London

Jul 2014 - Jan 2015

London, United Kingdom
Full Time
Developed advertising and branding campaigns as part of the creative department of start-up Hometown London. Contributed to winning new business for the agency. Clients included: Bupa, Rakuten, Cisco, Blinkbox Music and Powwownow.

2014

Junior Advertising Creative

Bartle Bogle Hegarty

Mar 2014 - Jul 2014

London, United Kingdom
Internship
Joined BBH as part of their creative placement programme. Helped devise and develop international campaigns for clients such as Audi, British Airways, St John Ambulance, Barclays and MUBI.

2014

Creative Art Director

TBWA\London

Mar 2014 - Mar 2014

London, United Kingdom
Internship
Developed ideas and executions for clients such as Nissan and Four Seasons under the supervision of TBWA's senior creative teams and their ECD. Responsibilities ranged from brand strategic thinking and research to idea generation and art direction.

2014

Junior Advertising Creative & Strategist

Don't Panic LDN

Oct 2013 - Mar 2014

London, United Kingdom
Full Time
Conceptualised and implemented marketing communication campaigns for Bafta and Cannes Gold Lion-winning independent agency Don’t Panic. Services included marketing research, strategy, ideation, copywriting, art direction, client presentation, artist commission and agency communications management. Co-created some of the UK’s most popular Vines for Lionsgate and MTV. Other clients included Save The Children, Greenpeace, UNICEF, Channel 4 and Warner Bros.

Education

2012

International Marketing

University of Strathclyde

Sep 2011 - Nov 2012

Glasgow, United Kingdom
Specialities: brand management and strategy, marketing strategy, integrated marketing communications and consumer behaviour.

2010

Business Administration Management

University of Murcia

Sep 2005 - Jul 2010

Murcia, Spain
Focus on marketing strategy, consumer behaviour and advertising and brand communications.

Alberto SernaBrand Strategy. Visual Identity. Creative Direction. Content

Alberto SernaThis member has been featured!

Brand Strategy. Visual Identity. Creative Direction. Content

Projects

Projects credited in

About me

Skills

TBWA\London

Bartle Bogle Hegarty

Don't Panic LDN

Blaze

Work history

2018

Brand Manager

2015

Junior Advertising Creative & Strategist

2014

Junior Advertising Creative

2014

Creative Art Director

2014

Junior Advertising Creative & Strategist

Education

2012

International Marketing

2010

Business Administration Management

Alberto Serna
This member has been featured!