- Blaze Window and POSI oversaw the creative process and production of Blaze’s POS and window displays. For seasons 16-18, we devised a stompbox board concept using a small mirror to reflect the Laserlight onto stores’ ceilings or walls. The POS was also part of a window display where the laser projection shone onto the pavement in front of the store to draw the attention of passersby. The display was installed at tokyobike, Brompton and Temple Cycles London stores, as well as in Paris and Montreal during peak bike
- Beryl WebsiteFollowing Blaze renaming and rebranding to Beryl, we developed a brand new website in time for the new season. I was responsible for determining the site’s e-commerce and CMS platforms, its layout, content structure and visual style, as well as for producing and managing its graphic design, visual assets, copy and web development. The project involved close collaboration with other team departments, agencies and freelancers.
- Beryl Visual IdentityIn early 2018 due to a trademark challenge Blaze renamed to Beryl. This was followed by a brand refresh based on the existing Blaze positioning and visual style. I co-managed the renaming process, and additionally led the rebranding from a strategic, creative and visual point of view, guiding and collaborating with internal teams and creative studios. The new brand identity was inspired by the new name - Beryl, a precious green gemstone. This opened up a world of visual possibilities making new
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Projects credited in
- Burner Film. S1718.With Blaze’s obsessive attention to detail, the Burner is painstakingly engineered to be one of the best bike back lights on the road. An M.O.D film for Blaze Directed, filmed and edited by Owynne Dawkins & Mike Tamman Sound Design: Tom Joyce @SoundCanvas Colour Grading: Edwin Ingram
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