Alberto Serna
Brand Strategy. Creative Direction. Content.
- LevelMid Level
- LocationLondon, United Kingdom
- AvailabilityLocked Pro Plan feature
- ProfessionsHead of Brand - Marketer - Communications Manager
Projects
Projects credited in
About me
My name is Alberto and I live in South London. Since before completing my university studies, I have been collaborating on communication projects focusing on brand strategy and concept development. I've always sought for opportunities to contribute to society in direct and meaningful ways. In the majority of the occasions, this has come from my freelance and volunteering work for start-ups, independent culture associations and non-profit organisations. After working as a creative in advertising agencies in London, I joined cycling start-up Blaze / beryl to build their brand. I am always looking to apply my skills and enthusiasm to new, fulfilling and interesting projects. Film and music are two areas I am particularly fascinated about, as well as any other opportunities to contribute to the spread of culture and a better world alongside like-minded people. I am devoted to my family, my friends and my work, and I am a pleasant person to be with.
Locked Pro Plan featureSkills
- Marketing and Advertising
- Communication and Brand Strategy
- Branding
- Brand Creative Strategy
- Creative
- Art Direction
- Content
- Brand Identity
- Creative Direction
- Empathy
People I’ve worked with
View allMatt Willey
- Message
FollowUnfollow- Art Director
- The New York Times Magazine, Condé Nast Britain, Port Magazine, Studio8 Design, London, Frost Design, Design By White
Ricky Harriott
- Message
FollowUnfollow- Fashion Designer/ Creative Director
- Kenzo, Emilio de la Morena, Romina Karamena, Richard Nicoll, Vural Ltd
Otegha Uwagba
- Message
FollowUnfollowMojca Sfeir
- Message
FollowUnfollow- Graphic Designer / Art Director
- McCann London, Somuchmore, Serviceplan, Interesting Times, M&C Saatchi, Bonnier AB - Finance Newspaper
Companies I’ve worked with
View all
TBWA\London
FollowUnfollow- Advertising
Bartle Bogle Hegarty
FollowUnfollow- Advertising
Don't Panic LDN
FollowUnfollow- Advertising
Blaze
FollowUnfollow- Sporting Goods
Work history
Currently
Brand Manager
Blaze
- London, United Kingdom
- Full Time
Head of Brand & Content at Blaze. • Defined and managed the strategy, positioning, visual identity and guardianship of the Blaze brand across all touchpoints ensuring a consistent experience • Managed the repositioning, renaming, communications and rebranding of Blaze as beryl. This encompassed new personality, visual identity, TOV, website, packaging and NPD support • Managed the planning, production and delivery of all branded content (online and offline), liaising with freelancers, agencies and suppliers. Led the website and product packaging redesign from concept to completion ensuring business objectives were met • Guided and shared brand knowledge with the Blaze team, suppliers, creative teams and collaborators, and supported sales teams in key customer presentations
2015
Junior Advertising Creative & Strategist
Hometown London
- London, United Kingdom
- Full Time
Developed advertising and branding campaigns as part of the creative department of start-up Hometown London. Contributed to winning new business for the agency. Clients included: Bupa, Rakuten, Cisco, Blinkbox Music and Powwownow.
2014
Junior Advertising Creative
Bartle Bogle Hegarty
- London, United Kingdom
- Internship
Joined BBH as part of their creative placement programme. Helped devise and develop international campaigns for clients such as Audi, British Airways, St John Ambulance, Barclays and MUBI.
2014
Creative Art Director
TBWA\London
- London, United Kingdom
- Internship
Developed ideas and executions for clients such as Nissan and Four Seasons under the supervision of TBWA's senior creative teams and their ECD. Responsibilities ranged from brand strategic thinking and research to idea generation and art direction.
2014
Junior Advertising Creative & Strategist
Don't Panic LDN
- London, United Kingdom
- Full Time
Conceptualised and implemented marketing communication campaigns for Bafta and Cannes Gold Lion-winning independent agency Don’t Panic. Services included marketing research, strategy, ideation, copywriting, art direction, client presentation, artist commission and agency communications management. Co-created some of the UK’s most popular Vines for Lionsgate and MTV. Other clients included Save The Children, Greenpeace, UNICEF, Channel 4 and Warner Bros.
Education
2012
International Marketing
University of Strathclyde
- Glasgow, United Kingdom
Specialities: brand management and strategy, marketing strategy, integrated marketing communications and consumer behaviour.
2010
Business Administration Management
University of Murcia
- Murcia, Spain
Focus on marketing strategy, consumer behaviour and advertising and brand communications.