Blaze Window and POS

I oversaw the creative process and production of Blaze’s POS and window displays. For seasons 16-18, we devised a stompbox board concept using a small mirror to reflect the Laserlight onto stores’ ceilings or walls. The POS was also part of a window display where the laser projection shone onto the pavement in front of the store to draw the attention of passersby. The display was installed at tokyobike, Brompton and Temple Cycles London stores, as well as in Paris and Montreal during peak bike lights selling season and Christmas. - Created in collaboration with Frank Agterberg/bca