Burnout

The millennial generation are experiencing a well-known burnout from the pressure of always having to achieve, be productive and essentially build themselves as individuals. The campaign aims to bring awareness to our phone reliance and how we will subsequently burn out if we do not SWITCH OFF and take some important downtime, guilt free. Switch is a display typeface for content based on productivity, screen time and general awareness about digital reliance and the well-known guilty feeling of taking some downtime. The typeface design illustrates the millennial generations reliance on technology – seeing it as a means of productivity, a distraction from needing to ever feel boredom and the reassurance that they are constantly ‘connected’.