Burton Menswear were needing a bit of a revamp, you know spruce it up a bit. Back in the day, Mr Montague Burton wanted the lads of the day to look sharp for cheap. He dressed our war time heroes in a 3 piece suit, coining the phrase,
"The Full Monty".
With a little bit of history repeating, we set out to get the modern gent fixed up and thinking smart. We created a social campaign that gave style facts with life tips that was #JustTheTicket for a night on the town whilst telling the story of the modern day Monty B along the way.
Project Tags
Companies
Digitas
- Publishing