A number of concepts were presented to Burts Bees for their 2017 Christmas campaign. Whilst this was not the final choice it was one of my favourite routes! The idea was to bring together the magic of Christmas with the magic of nature, using a style that would sit comfortably with the existing parent packs and appeal to a broad age-range. Etched elements were used to tie in with existing graphics, using a colour palette that sat comfortably with Burts Bees’ red and yellow trademark palette.