Business of Fashion
Lead product, UX, interface and social design for The Business of Fashion. Over 2 years I reimagined the brand identity, created social content for 3.5 million followers and designed products including Careers, Professional, Boards and Education.
Editorial Design
Collaborating with editorial and growth staff I redesigned the home and category pages before creating multiple CMS driven editorial pages ↓
Careers Platform
Alongside a product manager and business executive I redesigned BoF Careers and extended the product capability. It includes jobs listings, descriptions, application engine and job creation tools ↓
App Experience
To create a new revenue stream the business created BoF Professional, a paywalled version of the editorial website with exclusive content and access to a mobile app built with the Ionic framework ↓
MVP Products
BoF Boards was an experimental product, akin to Pinterest, designed with a product manager in conjunction with stylists and buyers. We designed and built a prototype to test the business case for the product ↓
Education Platform
Working with a fashion lecturer I designed the course listing and landing page for BoF Education. I also art directed the promotional videos and designed all course content ↓