About me
A hybrid creative producer who has demonstrated adaptability across a broad range of projects and skills, from production to creative. I've worked across video, editorial, audio, podcasts (launched an extremely successful podcast), branded content, digital, global events, live streaming, creative, strategy, marketing and more. A true left brain/right brain thinker who combines creativity with structured analytical thinking.
I've worked in media (The Business of Fashion) & advertising (R/GA)
Projects
- Nike | Gurls Talk Made to Play Fund: MbaliMeet Mbali Dlamini, one of the Gurls Talk Made to Play fund winners from Soweto, South Africa. She currently coaches 120 girls in an afterschool program she runs through Altus Sport in the township. With the Gurls Talk Made to Play fund, she’s expanding her program’s offerings to include a variety of sports activities, such as cricket, street soccer & silent ball, alongside life skills training that will help these girls better address issues such as peer pressure, abuse & bullying. Mbali uses s
- 'We Are Ferragamo' (In Partnership with Salvatore Ferragamo) | The Business of FashionIn partnership with Salvatore Ferragamo, The Business of Fashion created an employer branded led video. Speaking to numerous stakeholders from the company to bring to life the brand, demonstrating it's heritage and innovation. "Salvatore Ferragamo has a 90-year heritage of innovation — starting in Old Hollywood when its eponymous founder designed shoes for icons of the silver screen. Now, in partnership with the brand, BoF goes inside the billion dollar craft based business to discover the secre
- Drive (In Partnership with DHL) | The Business of FashionDeveloped and sold an original new podcast series for The Business of Fashion, with partner DHL. "In our new podcast series we hear from fashion’s most dynamic entrepreneurs — including José Neves, the founders of Warby Parker and Diane Von Furstenberg — to discover the special kind of resilience it really takes to build a global fashion business."
+ Show more
Work history
Senior Creative ProducerR/GA
London, United KingdomFull Time
Working on the Nike account.
- Nike x Gurls Talk partnership (podcasts, Made to Play four part video series)
- Nothing Beats a Londoner 2019, Nike x London Youth Games (Digital re-brand: email strategy and branding, tone of voice, social media strategy & toolkit)
- Strategy
- NikePlus (pilot videos, ENG + FR)
Senior ProducerThe Business of Fashion
London, United KingdomFull Time
During my 8 years, I conceived, launched, and optimised The Business of Fashion's video, events and most recently spearheaded the launch of The BoF podcast, from pitch to strategy to launch. In under a year the podcast received over 1 million downloads, brought in 6 figures worth of revenue in under a year, smashing through all expectations and downloads growing +135% year on year.
Led and managed the opportunity of leveraging the podcast in combination with BoF Professional , BoF's membership programme. Proved value by increasing subscribers via the podcast, demonstrating the power of audio to engage with new audiences, whilst contributing to the growth of BoF professional and content offering from BoF
+ Show more
Skills
- Events
- Editing
- Video
- Producing
- Production Management
- Production
- Brand Awareness
- Editing
- Communication Strategy
- PR Relationships
- Social Media Communications
- Video Concept
- PR Event
- PR Management
- Video Art Direction
Education
U
U
Ba hons sociology and criminology University of Kent
United Kingdom