• Rhea Mehmet

Buskaid is a classical music charity and school based in South Africa. They work with young South Africans to give them a classical music education.

From January - May 2021, Buskaid worked with the Princeton Symphony Orchestra to make some of their previous concerts available online. This was an exciting opportunity to fundraise for the charity and to reach new audiences online.

I analysed their social media platforms and put together a strategy and timeline for them to follow to market the concerts. I was on hand throughout the entire process to consult, proof work, give advice and answer questions. The concerts were very successful, bringing in a significant amount in donations, as well as ticket sales, connecting to large numbers of new donors, both in the UK and the US and increasing open rate and click through rate on members emails.