Buying and Merchandising

  • Bria Smith
Working on a range plan in collaboration with Whistles produced a S/S skirt range tailored to represent the timeless feel of the brand whilst adhering to consumer taste. The project formulated understanding of critical paths, lead times, sourcing, negotiation, phasing, consumer and brand awareness. Trend forecasting was utilised to determine print, colour palettes, textures, fabrics and components. Ethical considerations were also incorporated due to the sustainable focus of the brand. The final range was designed using Adobe Illustrator.