"Roses are dead, sapphires are blue…"
While most brands used the season to focus on love, couples and togetherness, we guided Bvlgari the opposite direction to honour the anti-valentine. The woman treating herself, refusing to share, owning her independence.
A set of Instagram posts were concepted and shot alongside cynical copy punctuating the anti-valentines day narrative. Proof that you don’t have to wait for someone to buy you jewels – you can buy them yourself.
"Be the queen of hearts amongst a pack of jokers."
"Why be sweet when you can eat sweets?"
"Happiness is keeping your glass topped up."
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