Bvlgari | Anti-Valentines

  • Harjeet Mander
  • Dan Ayers
  • Suki Heather
"Roses are dead, sapphires are blue…"
While most brands used the season to focus on love, couples and togetherness, we guided Bvlgari the opposite direction to honour the anti-valentine. The woman treating herself, refusing to share, owning her independence.
A set of Instagram posts were concepted and shot alongside cynical copy punctuating the anti-valentines day narrative. Proof that you don’t have to wait for someone to buy you jewels – you can buy them yourself.
"Be the queen of hearts amongst a pack of jokers."
"Why be sweet when you can eat sweets?"
"Happiness is keeping your glass topped up."